Why The Internet Marketing Gurus May Not Be As Guru As You Think!
Posted: July 17, 2010 at 2:34 pm
It never ceases to amaze me the number of “internet marketing experts” who advocate that all you need to do to make money online is find a high ticket product to sell, drive traffic to a website with a hard hitting sales page, and then watch the money roll in….24 hours a day seven days a week. You may well be laughing if you have some experience of marketing online, but literally hundreds, thousands even of people new to the industry are relived of anything from £1500 to £10,000, every week. Why? Because the “internet marketing experts” tell them about their high ticket business opportunity, tell them this is all they have to do, and take their money.
These “experts” may make some money initially, but because their strategy is flawed, (or completley and totally wrong as I would call it), they soon dissapear, leaving the newbie several thousand out of pocket, totally disillusioned, and sceptical of the whole industry. So for the benefit of the inexperienced, thinking about joining our online marketing industry, let me give you some food for thought, before you believe the so called “gurus”.
If you want to make marketing on the internet really rewarding financially, then undoubtedly, at some point you should add a high ticket business opportunity or product to your arsenal. Selling this type of product though, is not the same as selling a 20 dollar ebook. Would you go to a glitzy, shouty, fancy website and hand over, say £3000;, to someone you don’t know, because he says that’s what you should do? Of course not (if you would then you are going to end up very poor my friend, unless you are incredibly lucky!). So what does it take for someone to spend that kind of money on a business opportunity? Well I know that 4 requirements have to be met:
1. They have to get to know you, to work out what kind of a person you really are.
2. They have to like you, enough to be able to work with you.
3. They have to trust you.
4. They have to believe that the opportunity is right for them.
If you satisfy all 4 requirements, then you probably have a new business partner. Why? Because people prefer to buy from people they know, like and trust. As for the opportunity, well if you are reccomending that it is right for them, then they know it must be right for them, or you wouldn’t be reccomending it…..they know that they can trust you. And if you want longevity in this business, then you had better not betray that trust!
So how do you satisfy the above four requirements? Well….
Get their email address and build a relationship with them. Help them. Offer advice. Educate them. Be open and honest. Give them helpful resources. Do it for FREE. If you are honest and act in their best interest, they will come to realise that they need to invest in a high ticket business opportunity sooner or later, they will work it out for themselves.
And when they do come to the conclusion that they need to invest several thousand pounds with someone, is it fair to say that they will look for someone who has helped them, guided them and acted with their best interests in the past? Someone they know? Someone they like? Someone they know they can trust? YOU?…… YES YOU?
“You can get everything in life you want, if you just help enough other people get what they want”…. Zig Ziglar
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