Top 10 Things About Adwords
Posted: September 17, 2010 at 7:29 am
The Internet is evolving at lightning speed as advanced technology becomes commonplace throughout the world. The Web has become the most versatile communications medium known to man. It enables us to buy products from around the globe and research the most obscure topic without leaving our homes. We are now part of a world where literally everything you imagine is at your fingertips.
The 800 pound gorilla in the room, Google, is at the top of the Internet feeding chain and seems destined to stay there, at least for a while. Google’s innovative online marketing programs are the best deal around for businesses that want to attract a large volume of motivated visitors to their Web sites . If you don’t already know about it, you owe it to yourself and your company to get on-board with Google AdWords – a marketing program on the cutting edge of modern technology that actually delivers what it promises, IF you know how to work the system.
AdWords is an advertising tool that a rapidly growing number of businesses and marketing professionals are using to generate highly targeted online leads for their products and services. Adwords uses a Pay-Per-Click system, meaning that you pay Google every time someone clicks on your ad. It’s really not expensive considering that not many keywords are over $5.00 and a lot are under $1.00. Sounds like the ultimate advertising tool, right? It can be, if you (or your online marketing vendor) understands the numerous tricks to get your ads ranked higher and noticed by your best prospects. For those who want to boost sales by improving their online lead generation skills, here are the top 10 useful tips for Google AdWords.
There should be a viable online market for what you do before you start. You can go to google.com/trends and type in keywords that you believe encompass your business. If the trend is going downhill you may want to rethink your online business model.
Once you know that you have a target audience, you need to figure out what they are searching for (keywords). You can use the keyword tool in AdWords to see what keywords are most popular and which ones attract the most traffic. Another helpful site is www.askhowie.com/freewords. This site shows you what the top keywords are in that market.
Put someone in charge of your AdWords campaign. If there are too many people working on these campaigns, you won’t be able to see what trends are happening because they will be changed too often without notice. There is a lot to know about AdWords so it’s best to put someone in charge that will spend time researching and implementing a cohesive strategy.Tip: The AdWords Learning Center is a huge help! You can study all there is to know about AdWords in either text or multi-media format, whichever works best for you. There are quizzes for each lesson to assure that you are absorbing the information. This is a great way to begin because it helps you learn the basics quickly so that you don’t make novice mistakes.
Quality scores matter! You should not have every campaign going to the same page on your Web site. Direct them where you want them to go. They aren’t going to sign up for your newsletter if they are landing on the contact page. If you test an ad for a month and it has received little or no clicks, either delete or pause it, because it is affecting your quality score. Don’t bid on keywords that people aren’t using. If there are no impressions, there will be no clicks.
Don’t assume you know everything there is to know about AdWords. It seems easy at first, but the more you learn about it the more complicated it gets. A great resource is AdWords for Dummies.
The goal is not who gets the most clicks! You want people to either buy a product, become a lead, or sign up for something. You must make sure that your landing pages are interesting and full of content. Web surfers are impatient. Make sure all your links and buttons are functioning properly.
Writing ads can be tricky. It’s hard to tell which ones are getting traffic because of what they say. The best way to “test” ads is to do different ad variations. Use the same content but change it around a little. See what works better, such as numbers or text. Just put yourself in your target audience’s shoes. Think about what you would loo
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